This “blogfolio” is an experiment in using basic blogging tools to showcase my work. There are two ways to view the work: 1) Scroll down to go back in time 2) Click on tags to organize content according to agency, client or media. Enjoy.
Work experience/bio. Click to read.
Selected clients 1998-2012. (This is just an image, not links. If you want to sort by client, click tags below.)
Some awards along the way. Click to make bigger.
Currently working together with CD Joakim Borgstrom both as a creative team and directing other teams. My work at GSP includes some of the most awarded projects coming from the agency, for four years in a row. It’s won seven Cannes Lions, six One Show pencils, two ADC gold cubes, three Clios, two Webby awards, FWA site of the month and clean drinking water for 15,000 African children for a year. It’s also won the agency three new clients (GE & YouTube&one to be shortly revealed) on the only pitches I worked on, so far.
MAKE BIRDING COOL
The National Audubon Society
Birding the Net case study 02:00
The National Audubon Society asked us to introduce birding to a new generation as something relevant and, in their words, “cool.” So we took birding online, releasing thousands of beautifully rendered 3-D birds on the Internet for fledgling birders to spot. Birding the Net was a month-long online scavenger hunt and social media game that spanned over 800 websites and blogs, creating both obsessive behavior (missing sleep, skipping work) and camaraderie, with newly minted birders planning to go out birding together in the real world.
We transformed twenty San Francisco bus stops into social gaming hubs that let commuters play other bus stops live and head to head. The Bus Stop Derby changed waiting into gaming, making one of the most boring moments of the day into one of the most fun things that you did today. It was a hands-on demonstration of how technology can bring people together in the real world, just like Yahoo! has always done online.
Yahoo! Bus Stop Derby case study. 02:00
We used HP technology to augment a charity climb of Mt. Kilimanjaro, turning it into a global social event where anybody could climb with the team in real time, on a website literally as tall as the mountain itself. The three-month program donated 8 million liters of clean water, enough for over 15 000 children for a year.